Strategic Planning Software

We offer two sets of strategic planning software. One is Strategic Planning Software that
is a "what if" model to help you develop the first plan you should write in business planning. The Strategic Planning Software tells you whether you should be doing what you are doing. After you compete the strategic planning software, if the answer is favorable then you proceed to develop your operating plans, including your Marketing Plan. If the answer is negative, then you should consider various changes in the parameters of your business planning until the strategic planning software gives you the go ahead. After you complete the strategic planning software, you can use the
Marketing  Plan Software "what if" templates for spreadsheets to develop your marketing plan. These models were developed by William M. Luther, president of WML Company, as a result of his thirty years of experience in developing and executing business plans. If you have problems executing the above, then you can contact Luther for business consulting at

      Table of Contents
Strategic Planning Software
Marketing Plan Software
Marketing Consulting
wml Properties Real Estate 

William M. Luther is a guest lecturer in marketing at Kenan-Flager Business School, UNC, and The Fuqua School
of Business, Duke University. He has been a consultant to over 30 companies, both large and small. Some of the major
firms were AT&T, IBM, Merrill Lynch, John Deere, Monsanto, Cargill, Minolta, U.S. Department of Agriculture
and U.S. Department of Defense. He is the author of The Marketing Plan, plus five other books on business planning.

Other links: and 


Complete your own professional marketing plan by the end of the book. Comes with two software files; one on a case history and another one for your own plan. Available at Amazon and all book stores Select more profitable markets by answering 200 questions about key ingredients of profitable markets and competitive strengths. Comes with a software case history and another where you write your plan for the future.

You can reach me at 

If you want to see my slide presentation on nonprofit marketing plans, click here, or for profit, click here.

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