Review the Table of Contents of The Marketing Plan and read the first chapter. You can order a copy with or without the software featured on this site for $19.95. See the order form.
We offer two sets of strategic planning
software. One is Strategic Planning Software that
is a "what if" model to help you
develop the first plan you should write in business planning. The second is
Marketing Plan Software.
The Strategic Planning Software tells you whether
you should be doing what you are doing. After you compete the strategic planning software,
if the
answer is favorable then you proceed to develop your operating plans, including your
marketing plan. If the answer
is negative,
then you should consider various changes in the parameters of your
business planning until the strategic planning software
gives you the go ahead. After you complete the strategic planning software, you can use the Marketing
Plan Software "what if" templates
for spreadsheets to develop your marketing plan. These
models were developed by William M. Luther, president of WML Company,
as a result of his thirty years of
experience in developing and executing business plans. If you have problems executing the above,
then you can
contact Luther for Marketing Consulting.
| Table of Contents |
| Strategic Planning Software |
| Marketing Plan Software |
| Marketing Consulting |
| wml Properties Real Estate |
William M. Luther is a guest lecturer in marketing at Kenan-Flager Business School,
UNC, and The Fuqua School
of Business, Duke University. He has been a consultant to over 30 companies, both large
and small. Some of the major
firms were AT&T, IBM, Merrill Lynch, John
Deere, Monsanto, Cargill, Minolta, U.S. Department of Agriculture
and U.S.
Department of Defense. He is the author of The Marketing Plan, plus four other books on business planning.
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Click
here to review.
Review the Table of Contents of The Marketing Plan and read the first chapter. You can order a copy with or without the software featured on this site for $19.95. See the order form. |
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