Strategic Planning Software

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This strategic planning software is a  "what if" model to help you develop the first plan you should write for any business. It tells you whether you should be doing what you are doing. After you compete the model, if the answer is yes, then you proceed to develop your operating plans. If the answer is no, then you should consider various changes in the parameters of your business until the model gives you the go ahead.

The strategic planning model was developed by William M. Luther, president of WML Company, as a result of his  thirty years of experience in developing and executing plans. He has  been a consultant to over 30 companies, both large and small. Some of the major firms are AT&T, John Deere, Cargill, Minolta, IBM, Merrill Lynch, U.S. Department of Agriculture and U.S. Department of Defense. He is the author of The Marketing Plan...Third Edition.  Price for the model is only $29.95!

The model is excellent for those who are new to strategic planning who are not sure how to interpret their data, as well as seasoned planners. You insert your strategies into the strategic marketing plan software "what if" model and it  plots your financials. You can keep inserting various strategies  until you reach the financials you want, and then you develop a plan to execute those particular strategies. The model contains a help section that explains every section and satisfaction is guaranteed or your money back.  If you have any questions, please  e-mail  wml@wml-marketing.com.   

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